Something Very New in Ferries

[Curtis]

Awesome yet odd very very odd

[Mike C]

I can't see how this would work - am I missing something? It's like building a theme park in the outskirts of Nanaimo and calling it BC Ferries City. Odd indeed.

If Tallink wants to promote advertising, they should do TV or Radio ads and do some little silly gaurentee. Or they could put their ads on those billboards in Europe that calls your cell phone? I heard of those on the news...

[Doug]

Mainlander...the reason for this is to increase tourism in the city and ferries. The reason isn't because of poor advertising, it is because many people prefer to fly over taking a ferry. It is a very long international crossing in the Baltic, so it makes sense. It looks like their luxury is not helping.

[Starbucks Queen]

Indeed, the idea sounds very odd at first, and even more odd for you. I though do see something in this:
- Tallinks passengers are mainly Finnish and Swedish people who are using the ferries for pleasure- and alcohol trips. Of course there are tourists as well and there is some amount of freight too. But look at their newest ships (www.faktaomfartg.com provides the info) and look at their interior - you think you´re onboard cruiseships. This is one of the main-market of the copmpany. Cruises to Helsinki, and to Stockholm.
Looking the map, you will notice that the distance between Helsinki and Tallinn is 70-something km´s. Indeed, they offer cruises, have alot of show-program onboard, leave port of Helsinki or Tallinn and idle out there in the Baltic, and arrive next moring at their destination. You can imagine not much fuel cost at all.
- Finnish and Swedish people always liked to travel to Tallinn, to see the old town, have cheap food and beer, do some tax-free shopping and back. After a while, going to Tallinn becomes boring for sure, and as well it´s perhaps not the right thing for children to hang around in the old town all day long. So I do see some strategy coming up - since in Estonia there is not soo much other things to do for families than going to Tallinn, especially if you are too lazy to explore the country yourself - then this makes alot of sense. I can see packages "ferry&hotel&amusement park" and the Finnish and Swedish folks will for sure book it. There are already packages like "ferry & hotel" and such of course.

It´s indeed true, Estonia is rapidely moving ahead, been there first in 1994 and then almost every year or second year you could see something new every time there. Mobile-phones here, are used for talking but much more for sending pics from one to another, for SMS and taking photos, too of course. As far as I know, this trend started in Finland, and Nokia is a Finnish brand and one of the leader of this market as well.

www.visitestonia.com/