ProudCanuck
Chief Steward
Champ Car - Gone, but not forgotten!
Posts: 242
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Post by ProudCanuck on Oct 6, 2007 10:09:50 GMT -8
Did anyone notice the BC Ferries sponsorship on the boards at GM Place last night. 1 logo was at the Canucks bench with another on the same side in the Canucks shooting end. I think I caught a glimpse of another one on the opposite side of the ice when they used the reverse angle camera.
I thought BC Ferries was only the title sponsor for the training camp, I had no idea any sponsorship would carry over to the regular season.
Anyone here have any insight into this?
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Post by Low Light Mike on Oct 6, 2007 10:16:07 GMT -8
No special insight into this, other than that there are numerous companies advertising on rink-boards at GM place. Perhaps this is just a simple purchase of advertising space; and not related to the training camp matter.
I too noticed the rink-ad for BC Ferries at last night's game (on TV).
More importantly, I noticed the new speedy, small new winger for the Canucks (Ryan Shannon). It reminded me of Pavel Bure's first game as a canuck, where he didn't score, but his speed and chances were very impressive.
Back to the topic on hand: Maybe this means that at playoff time, player injuries will be disclosed as an "Operational Issue", instead of the usual "lower / upper body injury".... ;D
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Post by Curtis on Oct 6, 2007 11:34:42 GMT -8
I Noticed that Last Night, too. The Ice Ads were obvious, but what really go my attention was when the Canucks Scored, and the Showed the LED Ribbon Board, There was a big photo of the Wave/Slugs with the word Goal on both sides of it.
There was apparant rumor that the Canucks goal horn was to be replaced with a Cruise ship horn or possibly a Ferry horn, Sounded the same though.
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Post by BreannaF on Oct 6, 2007 18:25:29 GMT -8
I was thinking about this issue as I watched the game, and the first thought through my mind was something a little different: "Why?"
I understand the purpose of this kind of institutional advertising. Advertisers are not really wanting us to stop off on the way home from the rink for a Tim Hortons donut or some Esso gas. No, it is more about just having one's company name out there in 1000 different places where it will become familiar to the public in general. There is also a factor that sports fans will often try to support the companies that support their teams. As in, if a person were totally indifferent to where they shopped for groceries, they might just choose a Save-on Foods store just because their name is associated with the Canucks on the boards and in associated TV advertising.
All of that being said, I just don't quite understand why BC Ferries is spending anything on this type of advertising. The only thing that went through my mind was something like "The next time you need to take a ferry to Vancouver Island, be sure to use BC Ferries". Yeah, right. As if there were any other choices here. Similarly, I'm not quite sure what additional name recognition would do for this company. I just don't get the need or the connection here.
The only "logical" thing that comes to mind is that they are looking for good publicity politically that they are supporters of the community. But that begs the question, just why are they spending good money that could be used in improving schedules or the fleet or whatever. How did they decide that whatever resources they spent on this publicity program were best spent here and not on something else.
I'm not trying to pick on BC Ferries on this. I just don't quite understand their motivation.
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Deleted
Deleted Member
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Post by Deleted on Oct 6, 2007 18:57:03 GMT -8
Maybe BCF has a box at the games.............
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Post by Scott (Former Account) on Oct 6, 2007 20:05:48 GMT -8
From BC Ferries in your community -'BC Ferries is celebrating Life on the Coast by investing in our communities and partnering with organizations that make significant contributions to coastal British Columbia.'- - - - - - - - Though not listed on the page as of yet, I do believe BCFS have probably sponsored the team for the rest of the season... Through the sponsorship, BCF employees are supposedly able to get discounts on individual game tickets sometime soon...
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Post by Nucksrule on Oct 7, 2007 8:07:54 GMT -8
But also remember that the opposition has fans watching on TV and that BC ferries could be aiming to possible tourists about their services. Ex: A family from San Jose is here on vacation and are looking for something to do. They remember an ad from the Canucks-Sharks game a few nights ago for BC ferries. They look up BCFS and decide to go on a daytrip to Bowen Island
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Post by Curtis on Oct 7, 2007 9:54:59 GMT -8
This topic suddenly makes me wonder why BCFS is Sponsoring the Canucks...I think David Hahn goes to the Games Sometimes. So I can see why they're sponsoring, so Mr. Hahn can get back to Victoria and be ready to announce a fare hike the next day. LOL
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Post by Hardy on Oct 7, 2007 10:48:14 GMT -8
Back to the topic on hand: Maybe this means that at playoff time, player injuries will be disclosed as an "Operational Issue", instead of the usual "lower / upper body injury".... ;D "Problem with terminal equipment" or "Stalled vehicle on car deck" would also have some double meaning .... "Vessel assists with marine emergency"? Some possibilities there too .... ;D |
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Post by Hardy on Oct 7, 2007 10:52:53 GMT -8
I would assume that the current advertising campaign is indeed, as was stated, the corporation supporting certain aspects of the community. Some high vis ads are not a bad thing, and money will be spent regardless of whether we think it is a good idea or not.
However, this also ties in with the "special late night sailings" motivation for Canucks games -- I would think that there is also some reciprocity in the advertising -- I would think that Orca Bay will be advertising ON BOARD some of the vessels. I personally do not see anything wrong with BCFS spending money advertising at Canucks games, nor with partnering up with Orca Bay and offering some incentives/discounts to it's employees.
As has already been stated, there are several spin-off advantages as well, in addition to the main objectives.
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Post by kylefossett on Oct 9, 2007 16:30:03 GMT -8
18,000+ fans at the game, hockey night in canada is seen right across canada, the visiting team has a broadcaster sending the game back to their market. there are alot of people seeing the bc ferries name during each game. bc ferries is competing for a market share with the float plane companies, helijet, and air canada jazz. some of you may disagree with me on this but think about it they are all getting people between the mainland and vancouver island.
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Post by Northern Exploration on Oct 9, 2007 20:31:17 GMT -8
BC Ferries needs to advertise and you are right, to compete with other forms of transportation. Given the worldwide reach these days through satelite, advertising in sports has great benefits. My extended family has always played hockey on the Island and they feel the addition of the late sailing is very welcome and quite popular among their friends. How much of that translates into paid trips I can't tell.
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Neil
Voyager 
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Post by Neil on Oct 9, 2007 20:44:23 GMT -8
I think that image is as much a factor in these ads as anything else. Since the sinking of the 'North, publicity regarding BC Ferries has been pretty rough, what with safety inquiries, fare hikes, vessel breakdowns, what have you- and it doesn't hurt to do some feel good image polishing at a popular venue such as a Canucks game.
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Post by Scott on Oct 12, 2007 0:03:06 GMT -8
Well, BC Ferries and the Vancouver Canucks were in the newspaper again.. this time on a less positive note: From Jason Botchford - The Province Online (October 12th, 2007) But the No. 1 concern has to be the play of the their defensive corps, widely considered before the season to be the strongest and deepest part of the team.
Instead of anchoring the Canucks, however, the blueline has had enough holes to sink the entire BC Ferries fleet. Here we were hoping for some Inspirational play to start the season, another mid-season renaissance of sorts, resulting in much celebration in June (along with the arrival of the latter mentioned ferry)! Oh I guess there's still some hope. |
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Post by Balfour on Oct 12, 2007 6:55:37 GMT -8
Very Sneaky... I think it's time to start thinking of some whacked out ideas of this sponsorship between BCF and the Canuckleheads.
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Post by Nickfro on Oct 2, 2008 20:46:01 GMT -8
Well. . .similar to above. . .
I was at the pre-season hockey game last night and once again, there is plenty of BC Ferries sponsorship at Canucks games this season.
The only banner on the boards was in front of the players benches which, of course, is directly across from the play by play cameras. There very well could also be one in front of the penalty boxes, but I never saw that side of the boards.
Like last year, there's a large banner with the BCFS logo underneath the scoreboard, facing downward at the ice. That logo can be seen on TV from ice level cameras or by fans in the lower bowl.
When the Canucks score, all of the LED screens (which consists of the ring around the stadium between the 2 seating decks, one ring above the scoreboard, one ring below the scoreboard) flash 'GOAL!', along with the BCFS name and logo.
Bottom line: if a fan is observant at this stuff during a game, there is a whole lot of BC Ferries sponsorship at a hockey game at GM Place. I have questioned the viability of such expenditures by BCFS when their operating costs are tough enough to cover, and quite honestly don't understand why they are doing it for another season after a year of lower ridership.
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Post by Scott (Former Account) on Oct 2, 2008 20:52:57 GMT -8
After watching the game against Calgary a few nights back, it also sounded like there is a new whistle set installed at GM Place. The new whistle sounds a E-major chord, the same as a Coastal Class vessel.
Coincidence..?
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Post by Nickfro on Oct 3, 2008 7:37:50 GMT -8
There is a new whistle set for this season. I thought is was different because of the new speakers they have this year. It is also much louder than the previous version. But yikes, when you mention the concept of coincidence, it sure makes me laugh and somewhat agree with you! ;D I'll have to take your word on the chord, Scott.  I'm a bit of a donkey when it comes to identifying notes and chords.  |
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Post by bcferryfan87 on Oct 3, 2008 9:38:59 GMT -8
Yes, re the new horn, I am sure it is a "new" one. It also definitely sounds like a BC ferries horn - I was thinking of the Q of Van, Esq etc variety. I like it! This is the 3rd horn the Canucks have had; each one has been a little bit deeper than the other!
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Post by Northern Exploration on Oct 3, 2008 9:39:21 GMT -8
Sponsorships are often multiyear in scope. This would likely have been signed prior to the end of the last season even if it was a new package. I haven't seen a Canucks game yet this year, by whistle set do you mean the horn that sounds when a goal is scored or are you refering to the Ref's whistles?
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Post by Nickfro on Oct 3, 2008 10:09:43 GMT -8
by whistle set do you mean the horn that sounds when a goal is scored or are you refering to the Ref's whistles? The horn that sounds off when the Canucks score a goal. |
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ProudCanuck
Chief Steward
Champ Car - Gone, but not forgotten!
Posts: 242
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Post by ProudCanuck on Oct 3, 2008 11:43:25 GMT -8
BC Ferries is also one of the corporations that has a lower bowl suite.... at least they did last year. I can only assume that it is still there this year again.
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Post by Ferryman on Oct 3, 2008 18:58:13 GMT -8
After watching the game against Calgary a few nights back, it also sounded like there is a new whistle set installed at GM Place. The new whistle sounds a E-major chord, the same as a Coastal Class vessel. Coincidence..?OK, so maybe I shouldn't comment. But I will just for my sake of interest in the horns. ;D Are you sure the Coastals have an E Major chord, Scott? When you first made this post, you said E Minor chord. I always thought The Coastals had somewhat of an E diminished chord. I'm no expert at picking out individual notes, but I try to at least keep the answers written down in my mind. Here's the Queen of Vancouvers E Major chord. ferryman.sitesled.com/horns/Queen%20of%20Vancouver.wmaHere's the Coastal Inspiration's E diminished/minor chord ferryman.sitesled.com/horns/coastalrenaissance.wav |
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Post by Scott (Former Account) on Oct 3, 2008 19:25:49 GMT -8
After watching the game against Calgary a few nights back, it also sounded like there is a new whistle set installed at GM Place. The new whistle sounds a E-major chord, the same as a Coastal Class vessel. Coincidence..?OK, so maybe I shouldn't comment. But I will just for my sake of interest in the horns. ;D Are you sure the Coastals have an E Major chord, Scott? When you first made this post, you said E Minor chord. I always thought The Coastals had somewhat of an E diminished chord. I'm no expert at picking out individual notes, but I try to at least keep the answers written down in my mind. Here's the Queen of Vancouvers E Major chord. ferryman.sitesled.com/horns/Queen%20of%20Vancouver.wmaHere's the Coastal Inspiration's E diminished/minor chord ferryman.sitesled.com/horns/coastalrenaissance.wavMajor = 1, 3, 5. Minor = 1, flat 3, 5. Diminished = 1, flat 3, flat 5. Coastal Renaissance has been sounding E diminished for quite awhile now. Coastal Inspiration has been sounding E major lately. There has to be multiple ways to get the horn to sound different, from the actual mechanisms to sound the horn, air pressure fluctuations and possibly the weather conditions to some extent. |
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Post by DENelson83 on Oct 3, 2008 20:08:30 GMT -8
Coastal Renaissance has been sounding E diminished for quite awhile now. Coastal Inspiration has been sounding E major lately. Can you make a recording of the CI's horn so I can hear it? |
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I'm a bit of a donkey when it comes to identifying notes and chords. 
