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Post by Scott on Aug 2, 2007 23:22:32 GMT -8
Anyone else sick of all the "AWESOME" advertisements littering BC Ferry terminals? Every single ad I walked past at Tsawwassen was "Awesome" this and "Awesome" that.. mostly referring to the new ferries and new changes coming to the terminals. Usually accompanied by a picture of some nutty looking person.
I generally consider most BC Ferries ads quite smart, good looking, and sometimes humorous. But these "Awesome" ads sound like they were written by a class of grade 6 students.
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Post by Political Incorrectness on Aug 3, 2007 7:32:52 GMT -8
I agree, it sounds like they are running out of ideas. It is not intellectual and looks rather hideous and stupid. It is exactly the same thing with TV ads. What I do not get is why they can not come up with a better catch phrase or something more subtle with what is happening. Also, there information for customers has been rapidly decreasing with getting information on sailing cancellations. Even WSF would post a notice within half an hour where as with BCFS, it took 3 long hours.
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Post by WettCoast on Aug 3, 2007 21:46:17 GMT -8
Anyone else sick of all the "AWESOME" advertisements littering BC Ferry terminals? Every single ad I walked past at Tsawwassen was "Awesome" this and "Awesome" that.. mostly referring to the new ferries and new changes coming to the terminals. Usually accompanied by a picture of some nutty looking person. I generally consider most BC Ferries ads quite smart, good looking, and sometimes humorous. But these "Awesome" ads sound like they were written by a class of grade 6 students. I saw one of these ads this evening at HSB Terminal and my thoughts were the same as yours, John. They are rather juvenile in my opinion. |
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Post by Curtis on Aug 3, 2007 23:17:41 GMT -8
It just goes to show you that BCFS has dull advertising. They Could Use other words, not just "Awesome" maybe like...Wonderful! Amazing! Brilliant! Stunning!
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Mill Bay
Voyager 
Long Suffering Bosun
Posts: 2,887 
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Post by Mill Bay on Aug 4, 2007 8:45:18 GMT -8
Guess it sounds like the best solution is to keep watching the ferries, and ignore the ads.
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Post by Mike C on Aug 4, 2007 18:13:09 GMT -8
It just goes to show you that BCFS has dull advertising. They Could Use other words, not just "Awesome" maybe like...Wonderful! Amazing! Brilliant! Stunning! ...stupid?  |
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Post by Barnacle on Aug 5, 2007 6:27:30 GMT -8
Daft?
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Post by Hardy on Aug 5, 2007 6:45:10 GMT -8
Un-inspired!
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Post by Balfour on Aug 6, 2007 17:58:20 GMT -8
They probably never considered the D-word...
DOPESAUCE!
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Post by Curtis on Aug 6, 2007 20:30:19 GMT -8
They probably never considered the D-word... DOPESAUCE! I'd Laugh If I saw that in the Terminal. That Would be...Well...Dopesauce! |
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Post by Low Light Mike on Aug 18, 2007 7:33:40 GMT -8
The recently-released 2006/07 BCFS Annual Report also includes similar stylings.
At the top of many of the report's pages, appear in-context quotes in the styles of customer-comments. These comments appear to be written by, or intended for, Grade-6ers too.
I hope that this type of blend of silly and serious is not an indication of a new trend in business communication (for BCFS and for other entities).
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